Arnold Schwarzenegger Marketing…True Story

November 25, 2009 by Max Soutter ·
Filed under: Entrepreneurship, I was just thinking 

“The Arnold Schwarzenegger Marketing Lesson”

Years ago, Arnold Schwarzenegger taught me an extremely important marketing lesson… Here’s the story (true Story):

As a kid, Arnold Schwarzenegger was a Hero to me. Saving the world, killing aliens, busting the bad guys…and of course…that bike (who could forget the Terminator Bike).

I loved him so much so, that I decided, I would launch a ‘Nick Name Branding Campaign’. The goal – to get my friends to call me…

‘The Maxinator’

(You know, from Arnolds Terminator Movie?). Or even ‘Max Soutternegger’. Had a ring to it.

What followed was one of the most important marketing lessons i’ve ever learned.

Get the details here - READ MORE

If you’re trying to build a brand, then you absolutely need to do this one thing…without it - your efforts are all wasted. Check it out on the Bizsetup blog.

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